Wow, Just saw the first episode of Big Chef takes on Little Chef and I must say it is the most embarassing portrait I have seen drawn of any CEO.
The idea to invite in Blumenthal and Channel 4's cameras had been discussed with Little Chef's private equity owner RCapital before Pegler's appointment, but he quickly backed the plan. "I'm a great believer in PR-ing the business. It is cheaper than advertising."No Ian, it doesn't make for good PR when you call in a celebrity chef and know you're being watched by millions of viewers on TV and then slam the phone down because the consultant you hired is asking you for gross profit figures because he needs to know how much you have to play around with!